Marketing management in multinational firms the consumer packaged goods industry

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Bibliographic Details
Main Author:	Wiechmann, Ulrich E
Format:	Book
Published:	New York Praeger 1976
Series:	Praeger special studies in international economics and development
Subjects:	Marketing > Management International business enterprises
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .W53 1976
100	1	#	\|a Wiechmann, Ulrich E
245	1	1	\|a Marketing management in multinational firms \|b the consumer packaged goods industry \|c Ulrich E. Wiechmann
260	#	#	\|a New York \|b Praeger \|c 1976
300	#	#	\|a xi, 103 p. \|b ill. \|c 24 cm
490	1	#	\|a Praeger special studies in international economics and development
504	#	#	\|a Bibliography: p. 94-103.
650	#	0	\|a Marketing \|x Management
650	#	0	\|a International business enterprises
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32264
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