Marketing management in multinational firms the consumer packaged goods industry
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Praeger
1976
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| Series: | Praeger special studies in international economics and development
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 103 p. ill. 24 cm |
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| Bibliography: | Bibliography: p. 94-103. |
| ISBN: | 0275558509 |
Multinational firms the global-local dilemma