Psychological principles of marketing and consumer behavior

Psychological principles of marketing and consumer behavior

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Bibliographic Details
Main Author: Britt, Steuart Henderson 1907-
Format: Book
Published: Lexington, Mass. Lexington Books 1978
Subjects:
Advertising > Psychological aspects
Marketing > Psychological aspects
Motivation research (Marketing)
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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