Psychological principles of marketing and consumer behavior

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Bibliographic Details
Main Author:	Britt, Steuart Henderson 1907-
Format:	Unknown
Published:	Lexington, Mass. Lexington Books 1978
Subjects:	Advertising > Psychological aspects Marketing > Psychological aspects Motivation research (Marketing) Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 066901513X
090	0	0	\|a HF5415.125 \|b .B74 1978
100	1	#	\|a Britt, Steuart Henderson \|c 1907-
245	1	1	\|a Psychological principles of marketing and consumer behavior \|c Steuart Henderson Britt
260	#	#	\|a Lexington, Mass. \|b Lexington Books \|c 1978
300	#	#	\|a xviii, 532 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 487-523.
650	#	0	\|a Advertising \|x Psychological aspects
650	#	0	\|a Marketing \|x Psychological aspects
650	#	0	\|a Motivation research (Marketing)
650	#	0	\|a Consumer behavior
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32261
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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