Psychological principles of marketing and consumer behavior

Saved in:

Bibliographic Details
Main Author:	Britt, Steuart Henderson 1907-
Format:	Book
Published:	Lexington, Mass. Lexington Books 1978
Subjects:	Advertising > Psychological aspects Marketing > Psychological aspects Motivation research (Marketing) Consumer behavior
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-32261
020	#	#	\|a 066901513X
090	0	0	\|a HF5415.125 \|b .B74 1978
100	1	#	\|a Britt, Steuart Henderson \|c 1907-
245	1	1	\|a Psychological principles of marketing and consumer behavior \|c Steuart Henderson Britt
260	#	#	\|a Lexington, Mass. \|b Lexington Books \|c 1978
300	#	#	\|a xviii, 532 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 487-523.
650	#	0	\|a Advertising \|x Psychological aspects
650	#	0	\|a Marketing \|x Psychological aspects
650	#	0	\|a Motivation research (Marketing)
650	#	0	\|a Consumer behavior
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32261
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|