Psychological principles of marketing and consumer behavior
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Lexington, Mass.
Lexington Books
1978
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes index. |
|---|---|
| Physical Description: | xviii, 532 p. ill. 24 cm |
| Bibliography: | Bibliography: p. 487-523. |
| ISBN: | 066901513X |
Consumer psychology for marketing