Marketing theory distinguished contributions

Saved in:

Bibliographic Details
Other Authors:	Brown, Stephen Walter 1943-, Fisk, Raymond P
Format:	Unknown
Published:	New York Wiley 1984
Series:	Theories in marketing series
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-32259
020	#	#	\|a 0471890855
090	0	0	\|a HF5415 \|b .M32323 1984
245	1	1	\|a Marketing theory \|b distinguished contributions \|c Stephen W. Brown, Raymond P. Fisk, [editors]
260	#	#	\|a New York \|b Wiley \|c 1984
300	#	#	\|a xiii, 375 p. \|b ill. \|c 25 cm
490	1	#	\|a Theories in marketing series
500	#	#	\|a Includes indexes.
504	#	#	\|a Bibliography: p. 336-360.
650	#	0	\|a Marketing
700	1	#	\|a Brown, Stephen Walter \|c 1943-
700	#	#	\|a Fisk, Raymond P
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32259
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|01700##a0011.2.2\|\|