Marketing theory distinguished contributions
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York
Wiley
1984
|
| Series: | Theories in marketing series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0471890855 |
| 090 | 0 | 0 | |a HF5415 |b .M32323 1984 |
| 245 | 1 | 1 | |a Marketing theory |b distinguished contributions |c Stephen W. Brown, Raymond P. Fisk, [editors] |
| 260 | # | # | |a New York |b Wiley |c 1984 |
| 300 | # | # | |a xiii, 375 p. |b ill. |c 25 cm |
| 490 | 1 | # | |a Theories in marketing series |
| 500 | # | # | |a Includes indexes. |
| 504 | # | # | |a Bibliography: p. 336-360. |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Brown, Stephen Walter |c 1943- |
| 700 | # | # | |a Fisk, Raymond P |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32259 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Marketing theory