Marketing theory distinguished contributions
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| Other Authors: | , |
|---|---|
| Format: | Unknown |
| Published: |
New York
Wiley
1984
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| Series: | Theories in marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes indexes. |
|---|---|
| Physical Description: | xiii, 375 p. ill. 25 cm |
| Bibliography: | Bibliography: p. 336-360. |
| ISBN: | 0471890855 |
Marketing theory 
MARKETING THEORY Classic and Contemporary Readings