Management controls in marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
published on behalf of the Institute of Marketing [by] Heinemann
[1973
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Imprint covered by label: Halsted Press, New York. |
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| Physical Description: | xviii, 216 p. illus. 24 cm |
| Bibliography: | Includes bibliographies. |
| ISBN: | 0470949724 |
Management controls and marketing planning 
Strategic marketing management planning, implementation & control 
Strategic Marketing Management Planning, implemantatian & control