Directing the marketing effort

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Bibliographic Details
Main Author: Willsmer, Ray L. 1930-
Format: Book
Published: London Staples Press 1971
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-32251
015 # # |a B71-05197 
020 # # |a 0286627371 
090 0 0 |a HF5415  |b .W5474 1971 
100 1 # |a Willsmer, Ray L.  |c 1930- 
245 1 1 |a Directing the marketing effort  |c [by] Ray L. Willsmer 
260 # # |a London  |b Staples Press  |c 1971 
300 # # |a 439 p.  |b illus.  |c 23 cm 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32251 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam