International marketing strategy selected readings
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| Main Author: | |
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| Format: | Book |
| Published: |
[Harmondsworth, Eng.
Penguin Books
[1973
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| Series: | Penguin modern management readings
Penguin education |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 380 p. 20 cm |
|---|---|
| Bibliography: | Includes bibliographies. |
| ISBN: | T000008962 |
International Marketing Strategy