Modern marketing thought
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| Format: | Unknown |
| Published: |
New York
Macmillan
1964
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 426 p. illus. 24 cm |
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| Bibliography: | Bibliographical footnotes |
| ISBN: | T000008961 |
Modern marketing thought 
Marketing contemporary dimensions