Modern marketing thought

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Bibliographic Details
Main Author:	Westing, John Howard 1911- (ed)
Other Authors:	Albaum, Gerald S. (joint ed)
Format:	Unknown
Published:	New York Macmillan [1975
Edition:	3d ed
Subjects:	Marketing > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 002426590X
090	0	0	\|a HF5415 \|b .W428 1975
100	1	#	\|a Westing, John Howard \|c 1911- \|e ed
245	1	1	\|a Modern marketing thought \|c J. Howard Westing, Gerald Albaum
250	#	#	\|a 3d ed
260	#	#	\|a New York \|b Macmillan \|c [1975
300	#	#	\|a xiii, 525 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing \|x Addresses, essays, lectures
700	1	#	\|a Albaum, Gerald S. \|e joint ed
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32241
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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