Modern marketing thought

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Bibliographic Details
Main Author:	Westing, John Howard 1911- (ed)
Other Authors:	Albaum, Gerald S. (joint ed)
Format:	Unknown
Published:	New York Macmillan [1975
Edition:	3d ed
Subjects:	Marketing > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xiii, 525 p. ill. 24 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	002426590X

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