Applied marketing principles

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Bibliographic Details
Main Author:	Weinrauch, J. Donald 1942-
Other Authors:	Piland, William E. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1979
Subjects:	Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-32238
020	#	#	\|a 0130411035
090	0	0	\|a HF5415 \|b .W365 1979
100	1	#	\|a Weinrauch, J. Donald \|c 1942-
245	1	1	\|a Applied marketing principles \|c J. Donald Weinrauch, William E. Piland
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1979
300	#	#	\|a xi, 432 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing
700	1	#	\|a Piland, William E. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32238
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam