Applied marketing principles

Applied marketing principles

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Bibliographic Details
Main Author: Weinrauch, J. Donald 1942-
Other Authors: Piland, William E. (joint author)
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1979
Subjects:
Marketing > Management
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 432 p. ill. 25 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0130411035

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