Classics in marketing

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Bibliographic Details
Other Authors: Walters, C. Glenn (Charles Glenn), Robin, Donald P
Format: Unknown
Published: Santa Monica, Calif. Goodyear Pub. Co. 1978
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 0876201915 
090 0 0 |a HF5415  |b .C5413 1978 
245 1 1 |a Classics in marketing  |c edited by C. Glenn Walters, Donald P. Robin 
260 # # |a Santa Monica, Calif.  |b Goodyear Pub. Co.  |c 1978 
300 # # |a xv, 510 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing  |x Addresses, essays, lectures 
700 1 # |a Walters, C. Glenn  |q (Charles Glenn) 
700 # # |a Robin, Donald P 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32235 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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