Classics in marketing

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Bibliographic Details
Other Authors:	Walters, C. Glenn (Charles Glenn), Robin, Donald P
Format:	Book
Published:	Santa Monica, Calif. Goodyear Pub. Co. 1978
Subjects:	Marketing > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xv, 510 p. ill. 23 cm
Bibliography:	Includes bibliographical references.
ISBN:	0876201915

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