Classics in marketing
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| Other Authors: | , |
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| Format: | Unknown |
| Published: |
Santa Monica, Calif.
Goodyear Pub. Co.
1978
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 510 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0876201915 |
Perspectives in management, marketing and research 
Marketing contemporary dimensions