Marketing management cases and readings
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Format: | Book |
Published: |
Santa Monica, Calif.
Goodyear Pub. Co.
1980
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-32233 | ||
020 | # | # | |a 0876206062 |
043 | # | # | |a n-us--- |
090 | 0 | 0 | |a HF5415.13 |b .M3526 1980 |
245 | 1 | 1 | |a Marketing management |b cases and readings |c edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson |
260 | # | # | |a Santa Monica, Calif. |b Goodyear Pub. Co. |c 1980 |
300 | # | # | |a xiii, 498 p. |b ill. |c 24 cm |
504 | # | # | |a Includes bibliographical references and indexes. |
650 | # | 0 | |a Marketing |x Case studies |x Management |z United States |
650 | # | 0 | |a Marketing |x Addresses, essays, lectures |x Management |z United States |
700 | 1 | # | |a Tootelian, Dennis H |
700 | # | # | |a Thompson, Leete A |
700 | # | # | |a Gaedeke, Ralph M |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32233 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |