Marketing management cases and readings

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Bibliographic Details
Other Authors:	Tootelian, Dennis H, Thompson, Leete A, Gaedeke, Ralph M
Format:	Unknown
Published:	Santa Monica, Calif. Goodyear Pub. Co. 1980
Subjects:	Marketing > Case studies > Management > United States Marketing > Addresses, essays, lectures > Management > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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020	#	#	\|a 0876206062
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090	0	0	\|a HF5415.13 \|b .M3526 1980
245	1	1	\|a Marketing management \|b cases and readings \|c edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson
260	#	#	\|a Santa Monica, Calif. \|b Goodyear Pub. Co. \|c 1980
300	#	#	\|a xiii, 498 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing \|x Case studies \|x Management \|z United States
650	#	0	\|a Marketing \|x Addresses, essays, lectures \|x Management \|z United States
700	1	#	\|a Tootelian, Dennis H
700	#	#	\|a Thompson, Leete A
700	#	#	\|a Gaedeke, Ralph M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32233
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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