Marketing management cases and readings
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Other Authors: | , , |
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Format: | Unknown |
Published: |
Santa Monica, Calif.
Goodyear Pub. Co.
1980
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xiii, 498 p. ill. 24 cm |
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Bibliography: | Includes bibliographical references and indexes. |
ISBN: | 0876206062 |