Marketing management cases and readings

Marketing management cases and readings

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Bibliographic Details
Other Authors: Tootelian, Dennis H, Thompson, Leete A, Gaedeke, Ralph M
Format: Unknown
Published: Santa Monica, Calif. Goodyear Pub. Co. 1980
Subjects:
Marketing > Case studies > Management > United States
Marketing > Addresses, essays, lectures > Management > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 498 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0876206062

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