Strategic marketing and management

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Bibliographic Details
Corporate Authors:	American Marketing Association, University of Illinois at Urbana-Champaign
Other Authors:	Gardner, David Morgan 1936-, Thomas, Howard 1943-
Format:	Unknown
Published:	Chichester [West Sussex] New York Wiley 1985
Subjects:	Marketing > Congresses Marketing > Congresses > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-32231
020	#	#	\|a 0471904236
090	0	0	\|a HF5411 \|b .S87 1985
245	0	0	\|a Strategic marketing and management \|c edited by Howard Thomas and David Gardner
260	#	#	\|a Chichester [West Sussex] \|a New York \|b Wiley \|c 1985
300	#	#	\|a x, 509 p. \|b ill. \|c 24 cm
500	#	#	\|a Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urban
504	#	#	\|a Includes bibliographies and indexes
650	#	0	\|a Marketing \|x Congresses
650	#	0	\|a Marketing \|v Congresses \|x Management
700	1	#	\|a Gardner, David Morgan \|c 1936-
700	#	#	\|a Thomas, Howard \|c 1943-
710	1	#	\|a American Marketing Association \|c Marketing Education Division
710	#	#	\|a University of Illinois at Urbana-Champaign \|c Department of Business Administration
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32231
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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