Strategic marketing and management

Strategic marketing and management

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Bibliographic Details
Corporate Authors: American Marketing Association, University of Illinois at Urbana-Champaign
Other Authors: Gardner, David Morgan 1936-, Thomas, Howard 1943-
Format: Unknown
Published: Chichester [West Sussex] New York Wiley 1985
Subjects:
Marketing > Congresses
Marketing > Congresses > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urban
Physical Description:x, 509 p. ill. 24 cm
Bibliography:Includes bibliographies and indexes
ISBN:0471904236

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