Managing the marketing functions the challenge of customer-centered enterprise

Managing the marketing functions the challenge of customer-centered enterprise

Saved in:
Bibliographic Details
Main Author: Washburn, Stewart A
Format: Unknown
Published: New York McGraw-Hill 1988
Subjects:
Marketing > Management
New products > Management
Sales management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:Includes index.
Physical Description:xi, 371 p. ill. 24 cm
ISBN:0070684413

Similar Items