Marketing theory and practice
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Other Authors: | |
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Format: | Unknown |
Published: |
London
Macmillan
1976
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Series: | Macmillan studies in marketing management
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | x, 177 p. ill. 23 cm |
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Bibliography: | Includes bibliographies and index. |
ISBN: | 0333198204 |