International marketing management strategies and cases

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Bibliographic Details
Main Author:	Jeannet, Jean-Pierre
Other Authors:	Hennessey, Hubert D
Format:	Book
Published:	Boston Houghton Mifflin 1988
Subjects:	Export marketing > Management Export marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xxii, 873 p. ill. 25 cm
Bibliography:	Includes bibliographies and index.
ISBN:	039535675X

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