Cases for analysis in marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
Chicago, Il.
Dryden Press
1985
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| Edition: | 3rd ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 397 p. ill. 24 cm |
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| ISBN: | 0030707676 |
Contemporary cases in marketing