Essentials of marketing

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Bibliographic Details
Main Author: Still, Richard Ralph 1921-
Other Authors: Cundiff, Edward W. (joint author)
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall [1972
Edition:2d ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0132864681 
090 0 0 |a HF5415  |b .S84 1972 
100 1 # |a Still, Richard Ralph  |d 1921- 
245 1 1 |a Essentials of marketing  |c [by] Richard R. Still [and] Edward W. Cundiff 
250 # # |a 2d ed 
260 # # |a Englewood Cliffs, N.J.  |b Prentice-Hall  |c [1972 
300 # # |a xi, 235 p.  |c 23 cm 
350 # # |a $4.95 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing 
700 1 # |a Cundiff, Edward W.  |e joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32204 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam