Strategic marketing plan master guide

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Bibliographic Details
Main Author: Stevens, Robert E. 1942-
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice-Hall 1982
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Description
Item Description:"A Spectrum book."
Physical Description:x, 209 p. ill. 24 cm
Bibliography:Bibliography: p. 181-187.
ISBN:0138512124