A managerial introduction to marketing

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Bibliographic Details
Main Author:	Staudt, Thomas A
Other Authors:	Taylor, Donald Arthur 1923- (joint author)
Format:	Unknown
Published:	Englewood Cliffs, N.J. Prentice-Hall [1970
Edition:	2d ed
Subjects:	Industrial management Marketing research Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0135501458
090	0	0	\|a HF5415.13 \|b .S87 1970
100	1	#	\|a Staudt, Thomas A
245	1	1	\|a A managerial introduction to marketing \|c [by] Thomas A. Staudt [and] Donald A. Taylor
250	#	#	\|a 2d ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c [1970
300	#	#	\|a xvi, 618 p. \|b illus., maps. \|c 25 cm
350	#	#	\|a 10.95
504	#	#	\|a Includes bibliographies.
650	#	0	\|a Industrial management
650	#	0	\|a Marketing research
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Taylor, Donald Arthur \|d 1923- \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32202
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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