A managerial introduction to marketing

A managerial introduction to marketing

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Bibliographic Details
Main Author: Staudt, Thomas A
Other Authors: Taylor, Donald Arthur 1923- (joint author)
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice-Hall [1970
Edition:2d ed
Subjects:
Industrial management
Marketing research
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 618 p. illus., maps. 25 cm
Bibliography:Includes bibliographies.
ISBN:0135501458

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