Promotion advertising, publicity, personal selling, sales promotion
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1982
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32198 | ||
| 020 | # | # | |a 0137308957 |
| 090 | 0 | 0 | |a HF5438.5 |b .S7 1982 |
| 100 | 1 | # | |a Stanley, Richard E |
| 245 | 1 | 1 | |a Promotion |b advertising, publicity, personal selling, sales promotion |c Richard E. Stanley |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1982 |
| 300 | # | # | |a xxii, 389 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Selling |
| 650 | # | 0 | |a Public relations |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Sales promotion |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32198 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
Promotion advertising, publicity, personal selling, sales promotion