Promotion advertising, publicity, personal selling, sales promotion

Promotion advertising, publicity, personal selling, sales promotion

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Bibliographic Details
Main Author: Stanley, Richard E
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice-Hall 1982
Edition:2nd ed
Subjects:
Selling
Public relations
Advertising
Sales promotion
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 389 p. ill. 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0137308957

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