Marketing in a competitive economy
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Associated Business Programmes; Distributed by Cassell
1971
|
| Edition: | 3rd ed |
| Series: | Cassell/Associated Business Programmes marketing library
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32196 | ||
| 015 | # | # | |a B72-01523 |
| 020 | # | # | |a 0852270062 |
| 090 | 0 | 0 | |a HF5415 |b .R56 1971 |
| 100 | 1 | # | |a Rodger, Leslie W |
| 245 | 1 | 1 | |a Marketing in a competitive economy |c [by] Leslie W. Rodger |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a London |b Associated Business Programmes; Distributed by Cassell |c 1971 |
| 300 | # | # | |a 253 p. |b illus. |c 24 cm |
| 350 | # | # | |a 1.75 |
| 490 | 1 | # | |a Cassell/Associated Business Programmes marketing library |
| 504 | # | # | |a Includes bibliographical references. |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32196 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Marketing in a competitive economy