Marketing in a competitive economy

Saved in:

Bibliographic Details
Main Author:	Rodger, Leslie W
Format:	Unknown
Published:	London Associated Business Programmes; Distributed by Cassell 1971
Edition:	3rd ed
Series:	Cassell/Associated Business Programmes marketing library
Subjects:	Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-32196
015	#	#	\|a B72-01523
020	#	#	\|a 0852270062
090	0	0	\|a HF5415 \|b .R56 1971
100	1	#	\|a Rodger, Leslie W
245	1	1	\|a Marketing in a competitive economy \|c [by] Leslie W. Rodger
250	#	#	\|a 3rd ed
260	#	#	\|a London \|b Associated Business Programmes; Distributed by Cassell \|c 1971
300	#	#	\|a 253 p. \|b illus. \|c 24 cm
350	#	#	\|a 1.75
490	1	#	\|a Cassell/Associated Business Programmes marketing library
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32196
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|