Fundamentals of marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
McGraw-Hill
1981
|
| Edition: | 6th ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32193 | ||
| 020 | # | # | |a 0070608911 |
| 090 | 0 | 0 | |a HF5415 |b .S745 1981 |
| 100 | 1 | # | |a Stanton, William J |
| 245 | 1 | 1 | |a Fundamentals of marketing |c William J. Stanton |
| 250 | # | # | |a 6th ed |
| 260 | # | # | |a New York |b McGraw-Hill |c 1981 |
| 300 | # | # | |a xvii, 604 p. |b ill. |c 25 cm |
| 490 | 1 | # | |a McGraw-Hill series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Marketing |x Case studies |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32193 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Fundamentals of marketing