Fundamentals of marketing

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Bibliographic Details
Main Author:	Stanton, William J
Format:	Unknown
Published:	New York McGraw-Hill 1981
Edition:	6th ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0070608911
090	0	0	\|a HF5415 \|b .S745 1981
100	1	#	\|a Stanton, William J
245	1	1	\|a Fundamentals of marketing \|c William J. Stanton
250	#	#	\|a 6th ed
260	#	#	\|a New York \|b McGraw-Hill \|c 1981
300	#	#	\|a xvii, 604 p. \|b ill. \|c 25 cm
490	1	#	\|a McGraw-Hill series in marketing
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Case studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32193
964	#	#	\|c BOK \|d 01
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