Fundamentals of marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
1981
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| Edition: | 6th ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 604 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0070608911 |
Fundamentals of marketing