Marketing

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Bibliographic Details
Main Author: Shaw, Roy Thomas 1916-
Other Authors: Semenik, Richard J
Format: Book
Published: Cincinnati South-Western Pub. Co. 1985
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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090 0 0 |a HF5415  |b .S417 1985 
100 1 # |a Shaw, Roy Thomas  |c 1916- 
245 1 1 |a Marketing  |c Roy T. Shaw, Richard J. Semenik 
250 # # |a 5th ed 
260 # # |a Cincinnati  |b South-Western Pub. Co.  |c 1985 
300 # # |a vi, 426 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index. 
650 # 0 |a Marketing 
700 1 # |a Semenik, Richard J 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32188 
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