Marketing management readings in operational effectiveness

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Bibliographic Details
Main Author:	Shapiro, Stanley J. (comp)
Other Authors:	Chebat, Jean-Charles (joint comp)
Format:	Book
Published:	New York Harper & Row [1974
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a DLC \|c DLC \|d DLC
090	0	0	\|a HF5415.13 \|b .S48 1974
100	1	#	\|a Shapiro, Stanley J. \|e comp
245	1	1	\|a Marketing management \|b readings in operational effectiveness \|c [by] Stanley J. Shapiro [and] Jean-Charles Chebat
260	#	#	\|a New York \|b Harper & Row \|c [1974
300	#	#	\|a xv, 301 p. \|b illus. \|c 28 cm
504	#	#	\|a Includes bibliographies.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Chebat, Jean-Charles \|e joint comp
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32187
964	#	#	\|c BOK \|d 01