Marketing management
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Homewood, Ill.
R.D. Irwin
1985
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| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing management principles, analysis, and applications
Marketing Management
MARKETING MANAGEMENT A STRATEGIC PLANNING APPROACH
