Marketing management

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Bibliographic Details
Main Author:	Shapiro, Benson P
Other Authors:	Dolan, Robert J, Quelch, John A
Format:	Unknown
Published:	Homewood, Ill. R.D. Irwin 1985
Series:	The Irwin series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-32186
020	#	#	\|a 0256031525
090	0	0	\|a HF5415.13 \|b .S47 1985
100	1	#	\|a Shapiro, Benson P
245	1	1	\|a Marketing management \|c Benson P. Shapiro, Robert J. Dolan, John A. Quelch
260	#	#	\|a Homewood, Ill. \|b R.D. Irwin \|c 1985
300	#	#	\|a v. <1-3 > \|b ill. \|c 25 cm
490	1	#	\|a The Irwin series in marketing
504	#	#	\|a Includes bibliographies.
505	1	#	\|a v. 1. Principles, analysis, and applications -- v. 2. Strategy, planning, and implementation -- v. 3. From theory to practice.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Dolan, Robert J
700	#	#	\|a Quelch, John A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32186
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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