Marketing information systems

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Bibliographic Details
Main Author: Schaffir, Kurt H
Other Authors: Trentin, H. George (joint author)
Format: Book
Published: New York AMACOM 1973
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-32184
020 # # |a 0814453023 
090 0 0 |a HF5415.13  |b .S28 1973 
100 1 # |a Schaffir, Kurt H 
245 1 1 |a Marketing information systems  |c [by] Kurt H. Schaffir [and] H. George Trentin 
260 # # |a New York  |b AMACOM  |c 1973 
300 # # |a vii, 327 p.  |b illus.  |c 24 cm 
350 # # |a $24.00 
650 # 0 |a Management information systems 
650 # 0 |a Marketing  |x Management 
650 # 0 |a Marketing 
700 1 # |a Trentin, H. George  |e joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32184 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam