Marketing decision models

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Bibliographic Details
Other Authors:	Zoltners, Andris A, Schultz, Randall L
Format:	Unknown
Published:	New York North Holland 1982
Subjects:	Marketing > Management > Decision making > Mathematical models Marketing > Mathematical models
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-32181
020	#	#	\|a 0444004262
090	0	0	\|a HF5415.135 \|b .M37 1982
245	1	1	\|a Marketing decision models \|c edited by Randall L. Schultz, Andris A. Zoltners
260	#	#	\|a New York \|b North Holland \|c 1982
300	#	#	\|a xii, 298 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Marketing \|x Management \|x Decision making \|x Mathematical models
650	#	0	\|a Marketing \|x Mathematical models
700	1	#	\|a Zoltners, Andris A
700	#	#	\|a Schultz, Randall L
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32181
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|