Marketing decision models
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| Other Authors: | , |
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| Format: | Unknown |
| Published: |
New York
North Holland
1982
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 298 p. ill. 24 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0444004262 |
Marketing decision making a model-building approach