Marketing contemporary concepts and practices

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Bibliographic Details
Main Author: Schoell, William F.
Other Authors: Guiltinan, Joseph P.
Format: Unknown
Published: Boston Allyn and Bacon 1990
Edition:4th ed.
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Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415  |b .S36 1990 
100 1 # |a Schoell, William F. 
245 1 1 |a Marketing  |b contemporary concepts and practices  |c William F. Schoell, Joseph P. Guiltinan 
250 # # |a 4th ed. 
260 # # |a Boston  |b Allyn and Bacon  |c 1990 
300 # # |a xxiv, 790 p.  |b col. ill.  |c 26 cm 
504 # # |a Includes bibliographical references (p. 758-767) and indexes 
650 # 0 |a Marketing 
700 1 # |a Guiltinan, Joseph P. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32173 
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