Marketing contemporary concepts and practices

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Bibliographic Details
Main Author:	Schoell, William F.
Other Authors:	Guiltinan, Joseph P.
Format:	Book
Published:	Boston Allyn and Bacon 1990
Edition:	4th ed.
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Schoell, William F.
245	1	1	\|a Marketing \|b contemporary concepts and practices \|c William F. Schoell, Joseph P. Guiltinan
250	#	#	\|a 4th ed.
260	#	#	\|a Boston \|b Allyn and Bacon \|c 1990
300	#	#	\|a xxiv, 790 p. \|b col. ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references (p. 758-767) and indexes
650	#	0	\|a Marketing
700	1	#	\|a Guiltinan, Joseph P.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32173
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