Marketing contemporary concepts and practices
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Allyn and Bacon
1990
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| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 790 p. col. ill. 26 cm |
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| Bibliography: | Includes bibliographical references (p. 758-767) and indexes |
| ISBN: | 0205120717 9780205120710 |
Marketing contemporary concepts and practices