Marketing contemporary concepts and practices

Marketing contemporary concepts and practices

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Bibliographic Details
Main Author: Schoell, William F.
Other Authors: Guiltinan, Joseph P.
Format: Unknown
Published: Boston Allyn and Bacon 1990
Edition:4th ed.
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 790 p. col. ill. 26 cm
Bibliography:Includes bibliographical references (p. 758-767) and indexes
ISBN:0205120717
9780205120710

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