Consumer behavior and the practice of marketing

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Bibliographic Details
Main Author:	Runyon, Kenneth E
Other Authors:	Stewart, David W
Format:	Book
Published:	Columbus Merrill Pub. Co. 1987
Edition:	3rd ed
Subjects:	Motivation research (Marketing) Consumer behavior Marketing research
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xv, 776 p. ill. (some col.) 24 cm
Bibliography:	Includes bibliographies and indexes.
ISBN:	0675204631

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