Marketing communications from fundamentals to strategies

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Bibliographic Details
Main Author:	Rothschild, Michael L
Format:	Book
Published:	Lexington, Mass. D.C. Heath. 1987
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0669072109
090	0	0	\|a HF5415.123 \|b .R67 1987
100	1	#	\|a Rothschild, Michael L
245	1	1	\|a Marketing communications \|b from fundamentals to strategies \|c Michael L. Rothschild
260	#	#	\|a Lexington, Mass. \|b D.C. Heath. \|c 1987
300	#	#	\|a xviii, 766, 11 p. \|b ill. (some col.) \|c 27 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32171
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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