Marketing communications from fundamentals to strategies
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| Main Author: | |
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| Format: | Book |
| Published: |
Lexington, Mass.
D.C. Heath.
1987
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 766, 11 p. ill. (some col.) 27 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0669072109 |
Marketing communication contexts, strategies and applications