Marketing concepts, strategies, and decisions
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| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1985
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | xvii, 684 p. ill. (some col.) 24 cm |
| ISBN: | 0135568617 |
Basic marketing concepts, decisions, and strategies