Marketing decision making analytic framework and cases

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Bibliographic Details
Main Author:	O'Dell, William F. 1909- William Francis
Other Authors:	Ruppel, Andrew C. (joint author), Trent, Robert H. (joint author)
Format:	Book
Published:	Cincinnati South-Western Pub. Co. 1979
Edition:	2d ed
Subjects:	Marketing > Case studies > Decision making
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.125 \|b .O3 1979
100	1	#	\|a O'Dell, William F. \|c 1909- \|q William Francis
245	1	0	\|a Marketing decision making \|b analytic framework and cases \|c William F. O'Dell, Andrew C. Ruppel, Robert H. Trent
250	#	#	\|a 2d ed
260	#	#	\|a Cincinnati \|b South-Western Pub. Co. \|c 1979
300	#	#	\|a vi, 362 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Marketing \|v Case studies \|x Decision making
650	#	0	\|a Marketing \|v Case studies \|x Decision making
700	1	#	\|a Ruppel, Andrew C. \|e joint author
700	#	#	\|a Trent, Robert H. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32163
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040	#	#	\|a Shah Alam
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