The art of using science in marketing

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Bibliographic Details
Main Author:	Ramond, Charles
Format:	Unknown
Published:	New York Harper & Row 1974
Series:	Harper & Row's series in marketing management
Subjects:	Marketing Product management Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0060453206
090	0	0	\|a HF5415 \|b .R27 1974
100	1	#	\|a Ramond, Charles
245	1	1	\|a The art of using science in marketing \|c Foreword by Martin Mayer
260	#	#	\|a New York \|b Harper & Row \|c 1974
300	#	#	\|a xix, 298 p. \|b illus. \|c 24 cm
490	1	#	\|a Harper & Row's series in marketing management
504	#	#	\|a Bibliography: p. [265]-289.
650	#	0	\|a Marketing
650	#	0	\|a Product management
650	#	0	\|a Marketing research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32161
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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