The art of using science in marketing
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Main Author: | |
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Format: | Book |
Published: |
New York
Harper & Row
1974
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Series: | Harper & Row's series in marketing management
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xix, 298 p. illus. 24 cm |
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Bibliography: | Bibliography: p. [265]-289. |
ISBN: | 0060453206 |